Nutrition products specialist Huel has launched Huelwear, a range of wardrobe essentials made from organic cotton and recycled nylon. The debut collection comprises 19 lines for women, men and children, including jeans, fleece jackets and beanies.
Julian Hearn, CMO, Fuel said of the move: “Fashion is one of the most polluting industries on the planet. We created Huelwear to offer a new solution, one which takes the problem-solving approach we bring to our food products and applies it to another industry that needs to change dramatically if we want to protect the environment that we all have a stake in.”
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