Crew Clothing is now live with social proof messaging from Taggstar as it seeks to improve customer experience and boost conversion online by inspiring customers to buy. The solution which uses the behaviour of other customers has been rolled out to all categories across the company’s website, including product list pages, product details pages and basket pages.
Rebecca Leuw, head of digital customer experience & CRM at Crew Clothing said she was excited about the prospects of social proof for Crew Clothing to aid product discovery and give customers increased confidence to purchase. “I was aware of social proof as a shopper myself and could immediately see the benefits, so working with Taggstar was an easy decision to make.
“Our focus to continually strengthen our digital platform is underpinned by online experimentation and data-driven decision making, and Taggstar’s pledge to continually test and optimise social proof to maximise ROI perfectly aligns with that goal.”
Peter Buckley, CRO at Taggstar added: “Retailers see incredible results with social proof messaging, especially when they embrace the opportunities to continually optimise their uplifts in sales, conversation rates and ROI. We are delighted that Crew Clothing has recognised the benefits it offers to their business and look forward to delivering results and developing their social proof roadmap further.”
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