Freemans has announced a new two-year partnership with ITV’s Loose Women series. The cross-platform sponsorship launches on May 2nd and will include idents at the beginning, end and during the programme, voiced by Nadia Sawalha, plus digital sponsorship bumpers on ITV Hub and Loose Women’s digital sites. Freemans will also use “proud to sponsor” messages on its own channels.
Richard Cristofoli, Freemans chief customer officer said: “Loose Women is a show that goes out to celebrate women in an honest, authentic, accessible, empowering, relatable and diverse way – values that align perfectly with Freemans and the journey we are on to be the digital department store of choice.”
Share