- 1,009 overseas brands on Tmall Global achieved year-on-year GMV growth of more than 100 per cent.
- More than 300 million consumers watched livestreaming sessions hosted on Taobao Live since the start of the presale period. During the entire sales period, 62 influencer and merchant-run livestreaming channels surpassed RMB100 million in GMV, and 632 influencer and merchant-run livestreaming channels surpassed RMB10 million in GMV.
- Cainiao has delivered over 120 million parcels to doorsteps. Close to 2 million packages were delivered by 700 Xiaomanlv automated guided vehicles (AGVs), doubling the number last year.
- During this year’s 11.11, Cainiao rolled out a package recycling initiative across more than 130,000 Cainiao Post stations, recycling nearly 4 million carton parcel boxes from November 1 to 11. A daily average of more than 100,000 consumers dispatched parcels using recycled cartons at Cainiao Post stations during 11.11.
- Over 1.63 million products showcased on Tmall during 11.11 this year were labeled eco-friendly and low-carbon footprint products, covering categories such as apparel, cosmetics, food and energy-efficient electronic goods.
- During 11.11, rural livestreamers on Taobao Live hosted over 100,000 livestreaming sessions featuring local products.
- A campaign for agricultural products on Taobao Live that cumulated in a special livestreaming session on November 7 facilitated sales of 35.49 million agricultural products from the start of the sales period to November 7, with a total GMV of over 46,000 SKUs more than doubling compared with the same period last year.
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