Crew Clothing which, in addition to its own retail stores and website, has online partnerships with John Lewis, Next and Very is celebrating a 15 per cent rise in sales for the seven weeks to January 8th. This included notably stronger demand for partywear as well as mens knitwear and shirts.
Whilst its own store sales were strong, its own website generated sales equivalent to those of 2021 and were 41 per cent up on pre-pandemic levels.
“Despite the challenging sector backdrop, Crew Clothing’s omnichannel model and our agile, customer-focused strategy has meant we have witnessed an overwhelmingly positive Christmas trading period”, said Crew Clothing CEO David Butler.
Adding: “Our loyal customer base continues to grow and people chose to shop with Crew this Christmas. We look forward to maintaining this positive momentum into 2023 having already seen strong sales growth in January.”
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