Joe Browns the fashion and homes retailer, has announced the launch of a new capsule collection called Ibiza Sunset.
The ‘drop’ is a first for the retailer and injects seasonal newness outside of the usual Spring Summer collections which land in early January with a further release in March.
Ibiza Sunset spans 16 pieces ranging from £28 to £65 and is designed specifically to meet the needs of customers getting ready to go on holiday and the warmer months that are just around the corner.
It compliments and strengthens Joe Browns’ existing womenswear offer and will be available right through to the end of the summer holiday season in September.
The new Ibiza Sunset Collection features bohemian-style dresses in retro silhouettes, zesty tunics and colourful skirts, trousers and tops.
As you would expect from Joe Browns, it’s packed with personality, individualism, and vibrancy – all the things that the retailers customer loves.
“Ibiza Sunset marks a brand-new seasonal drop for us for the very first time. It’s all about injecting newness to compliment the existing offer and aligning to when the customer mindset is ready to shop for holidays, days at the beach, BBQs, picnics, in fact any activity that sun-soaked days at home or abroad afford,” said Jane Reik, Buying Director, Joe Browns.
Ibiza Sunset will be available on Joebrowns.co.uk and across its third-party partner sites including Next, SilkFred and Debenhams.
The retailer recently celebrated its strongest year to date set against the well-documented backdrop of external economic pressures with both sales and profit up 20.9 per cent and 7.8 per cent respectively.
It is also looking for ten stores across the UK to complement its shops in Meadowhall (Sheffield) and York.
A separate franchise store, a first for the retailer, will open in Bowness-on-Windemere, Cumbria next month.
Its £2m warehouse upgrade (announced January 2023) has started, with work being completed by July 2023.
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