Freemans has launched its first-ever beauty box while announcing category sales have soared 33 per cent in the first five months of the year to date. While many boxes offer only mini and travel-sized samples, new ‘The Beauty Box by Freemans – Summer Edition’ boasts a selection of seven full-size items alongside travel size and sample sizes.
In total, the box is worth over £150 but is available for £55, a saving of £100 and is exclusive to Freemans which has included skincare, haircare, and makeup selected by its beauty buyers.
Freemans now plans to offer a new quarterly beauty box each season, curating the best buys of the season. The business now offers 2500 lines in the beauty category.
Share