Brite Payments has expanded its product coverage to bring Brite Instant Payments to Belgium, extending the company’s presence in the Benelux region and complementing its existing coverage in the Netherlands. Further highlighting Brite’s commitment to the Benelux countries, the instant bank payments provider has appointed industry veteran Philippe Rousseau to spearhead growth in the region.
With a population of more than 11 million located at the intersection of Europe’s largest economies and a mature digital economy, the Belgian market is primed for the uptake of open banking-powered instant bank payments. Merchants and businesses across a wide range of verticals can now offer Brite Instant Payments, which delivers improved customer UX by eliminating payment redirects. Brite’s ‘Single Sign’ also makes it possible for consumers to complete payment up to 40 per cent faster, circumventing the need for account creation or registration.
Supporting Brite’s product expansion and commercial growth in the region will be Philippe Rousseau, who has been appointed head of Benelux. An industry veteran who has held senior commercial positions at SOFORT and Klarna, Philippe’s deep knowledge of account-to-account (A2A) and open banking payments equip him to drive Brite’s ambitious growth plans in the Benelux countries.
“Awareness of the benefits of instant bank payment solutions is growing amongst merchants, and we’re delighted to offer more comprehensive coverage across the Benelux region with a superior customer experience and seamless instant payments,” said Philippe Rousseau, head of Benelux, Brite Payments. “It’s an exciting time to join Brite and I’m looking forward to driving our growth in this dynamic region through the rest of the year and beyond.”
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