Look Fabulous Forever has announced the acquisition of Creative Cosmetics, a manufacturer in the UK beauty industry. As part of the acquisition, Look Fabulous Forever will retain key members of the Creative Cosmetics team, ensuring a smooth transition and leveraging their expertise.
Creative Cosmetics is the primary manufacturer of Look Fabulous Forever’s makeup. It also produces colour cosmetics including nail varnish for a number of other UK brands. Look Fabulous Forever intends to significantly scale up the volume of makeup production in the UK. Over its 36 year history, Creative Cosmetics has built a reputation for being able to produce small runs with short lead times. This is helpful to both new brands starting out as well as established businesses that want flexibility.
“For 10 years Creative Cosmetics has provided us with great makeup and an amazing level of highly personal service. We are very excited by the potential the business has to service UK brands looking not only for quality products, but also flexibility in production,” said Anna Cusden, Group Managing Director of Look Fabulous Forever. “Our intention is to build on Creative Cosmetics’ existing reputation for quality and innovation to increase UK manufacturing of makeup, boosting productivity and growth. Post-Brexit, we are ideally positioned to offer UK brands a manufacturing solution closer to home, reducing complexity and cost in the supply chain”.
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