Natural toiletries brand Faith In Nature has beaten its £550k target, raising £656k to date from investors via Crowdcube. The business which started out selling its products primarily via health food stores launched a D2C website in 2021 which enjoyed strong initial take-up and growth.
With distribution in Boots, Holland & Barrett, Sainsbury’s, Waitrose and others including Amazon, the brand is very popular and comes at a price point below many of its competitors.
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