Huddled Group which trades as Discount Dragon has acquired the UK trading assets and stock of the online retailer Motatos.
Matsmart-Motatos is a Swedish eCommerce retailer selling foodstuffs and consumer products reaching their sell-by dates at low prices. It had operated in the UK for just over a year but pulled out in order to focus on its core DACH and Nordic markets.
Huddled Group chairman Martin Higginson said: “We are delighted to complete the acquisition of Motatos UK which is a natural fit to our Discount Dragon brands. At a time when consumers are struggling with the cost of living and looking to seek better value, we believe we are well positioned to offer everyday essentials at heavily discounted prices to the mass market.”
Peter Beckius, CEO of Motatos added: “We leave hoping that the UK food sector will keep working towards zero waste. It is an important battle to win, for the planet and for people’s wallets.”
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