Swindon based Optimizon has announced its acquisition of Nozzle which is an eCommerce and advertising optimisation platform specialising in Amazon merchants and of Marketplace AMP an eCommerce agency with FMCG clients.
Plans are to integrate the Nozzle and marketplace AMP employees into Optimizon’s overall team so that ongoing business relationships are continued seamlessly.
James Pitt-Drake, Founder & CEO of Optimizon said: “We are delighted to welcome Nozzle and Marketplace AMP into the Optimizon family. Both companies have a proven track record and deep understanding of Amazon and other major online marketplaces.
“As consumer behaviour shifts and technology advances, our systems and data can accurately profile a consumer’s buying behaviour to increase revenue and retention, therefore optimising profit. Together we are well positioned to become Europe’s leading eCommerce agency.”
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