Refined Brands appoints CFO

Refined Brands, which owns Celtic & Co., Turtle Doves, Kettlewell Colours, and Frugi has appointed Tyrone Sarucan as Chief Financial Officer (CFO).

Sarucan joins from PVH where he’s held positions since 2015, most recently as VP of Finance and Operations, Northern Europe (UK, Ireland, Netherlands, Nordics, and Baltics). Before this he was leading auditing teams at PwC in the UK and Australia.

He says: “I am truly excited to join the Refined Brands group at such a pivotal point for the business and helping drive the next phase of growth. The group has a unique and distinct family of sustainable brands with a management team dedicated to the overarching strategy and vision in pushing this agenda forwards. Each brand in the group has a differentiated proposition, which makes this such an exciting journey ahead.

“I am very much looking forward to working alongside the senior leadership team to help shape and implement the strategy of the group in achieving our goals and objectives. The finance function plays a crucial role in this and I am dedicated to creating a team culture that delivers on that requirement.”

James Williams, Managing Director of Refined Brands, said: “We are delighted to welcome Tyrone to the Refined Brands team. He brings a wealth of experience and expertise in the field of finance, having held key leadership positions at PVH working on brands such as Tommy Hilfiger and Calvin Klein as part of the group.

“He will play a key role in the next phase of growth for Refined Brands, expanding its portfolio of British heritage, digital-first brands. We firmly believe that he has the right experience to lead the group’s finance team, and will add invaluable strength to the company.”