Coinciding with Black Friday, ASOS is opening a pop-up store in London’s Rathbone Place that will offer consumers an immersive fashion experience. It will offer a wide range of clothing available to try on and buy with its own brands as well as North Face, Nike and others. Alongside this will be free beauty treatments from Charlotte Tilbury and bookable hair appointments with Drybar. Snapchat will be collaborating with an AR catwalk show and the Snapchat app will offer access to the experience to see digital avatars modelling clothes than can be bought in the store.
Dan Elton, ASOS senior customer director said: “The Asos in Real Life pop-up is a brand first, with the takeover of an entire central London location that is shoppable both physically and digitally for visitors.”
Elton added: “We look forward to delivering an eclectic mix of products, experiences and events at Asos in Real Life, and meeting our customers in London soon.”
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