JD Sports has completed the acquisition of the 40 per cent minority stake in Marketing Investment Group S.A. (MIG) and is now the 100 per cent owner. The acquisition has been completed following receipt of a decision from the European Commission declaring the transaction compataible with the internal market.
As a result of taking full control of MIG, JD has both further simplified its European operations and created the opportunity to accelerate the rollout of the JD brand in Central and Eastern Europe.
In the financial year to January 2023, MIG generated revenues of aproximately £270m and as at 30 December 2023 MIG operated a total of 403 stores across 13 countries, including 23 JD stores.
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