Multichannel own-brand kitchenware retailer ProCook has updated on its Q3 trading results for the 12 weeks ended 7th January 2024.
It generated total revenue of £23.1m for the quarter, which included the peak trading period, which was up by 3 per cent year on year, but eCommerce fell by 5 .1 per cent on a like-for-like basis.
The business had launched its new website during the quarter, which caused some disruption, which, it says, was largely resolved in time for Black Friday campaigns. It had also opened two new stores.
Lee Tappenden, CEO commented: “I am pleased that trading metrics are continuing to improve despite the difficult consumer backdrop, and that we have delivered a robust Black Friday and Christmas trading period, outperforming our market.
“Whilst we remain cautious about the timing and pace of market recovery, we are confident in our proposition and energised by the opportunities available to us to build an even stronger customer-focused business as we continue to make good strategic progress which will allow us to accelerate profitable growth as trading conditions improve.”
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