Simba Sleep is being investigated by the CMA, which is examining whether the mattress retailer has misled consumers about price reductions, putting unfair pressure on them to make quick purchases.
Sarah Cardell, chief executive of CMA said: “It’s important shoppers can recognise a genuinely good deal, especially as the cost of living hits people’s pockets. More and more of us are buying online so it is essential companies are being upfront about claims they make about price reductions or when using countdown clocks that may pressure people into making quick decisions.
“Discounts are a great way for firms to attract customers, but they must represent a real saving. We’re concerned that firms in the mattress sector and perhaps more widely could be using price reduction claims in a way that could mislead shoppers.”
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