Following a three-month competitive pitch process, Cotton Traders has appointed TBWA/MCR as its new creative agency. The agency will develop a brand campaign intended to drive reappraisal of the brand and attract a younger audience than its current 55+ audience. The campaign will run on TV and social channels in early 2025.
“Team TBWA demonstrated a strong understanding of our brand and customer from the offset. When it came to the final pitch we couldn’t stop smiling! We are all excited and really looking forward to working together,” said Cotton Traders’ director of brand & creative, Sue Cadle-Clark.
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