WoolOvers Group, the direct-to-consumer retailer, is pleased to announce the purchase of the brand and IP of Thought Clothing, a like-minded wholesale and eCommerce business. The addition of Thought to the WoolOvers Group is part of the continuing strategy to increase market share in the over-50s market.
Established in 1995, Thought is a responsible clothing brand specialising in sustainable fashion and fabrics. One of the first to embrace bamboo yarns, Thought has grown into a full collection available through wholesale, digital partners and direct-to-consumer eCommerce platforms.
WoolOvers Group is an International direct-to-consumer retailer based in Burgess Hill, West Sussex. The Group currently operates three apparel brands aimed at the older market: WoolOvers, PURE Collection, and Roama. In 2023, WoolOvers welcomed the much-loved footwear brand Hotter and lifestyle and homewares brand Scott’s of Stow into its growing family.
Mike Lester, CEO, WoolOvers commented: “The addition of Thought enables us to accelerate our strategy to grow our market share within the valuable over 50s market. We believe that Thought is a perfect fit for us and our existing customers. We will continue to nurture the existing wholesale business, work with digital partners and grow eCommerce whilst exploring other avenues to market, including catalogues.”
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