All eyes are on Superdry’s Julian Dunkerton following the delisting of his business from the London Stock Exchange on 16 July ’24. This will free the Superdry team to become more relevant going forward. Superdry shares will now trade on the JP Jenkins platform.
Dunkerton commented: “We are confident that life away from the heightened exposure of the markets will allow us to make decisions more quickly and focus on doing what we do best: creating quality clothes that serve our diverse community, prioritise sustainability, lead with craft, and celebrate culture.
“We are now well placed to build on our strengths as a great British brand renowned globally for quality, craftsmanship, and authenticity.”
It has not been easy for Dunkerton to get to Superdry’s current position. He has had to win the support of creditors, shareholders, and the court for a rescue plan involving an equity raise that he insists will bear fruit.
Superdry’s turnaround programme has involved heavily reducing the number of products in its range, moving away from the brand’s original Japanese influence, and instead focusing on more classic styling.
A new website will launch for the Irish market later this month, followed by a new UK site in September.
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