A Reuters report suggests that Shein is focused on cleaning up its reputation for lax sustainability focus as it prepares the ground for an LSE listing. Shein had earlier announced its intention to move some of its production to Turkey.
The business is said to be ready to invest c£170m over the next five-year period in a circularity fund which will address fashion waste. This fund would be invested in businesses in the UK and Europe which are engaged in developing fabrics using recycled content and addressing the problems associated with fast fashion production waste.
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