In a move to extend its reach into AI and machine learning, HH Global has acquired Northell Partners, a specialist in marketing technology and AI.
Kristian Elgey, global CEO of HH Global said: “Northell is a market-leading technologies and services provider, which is operating at the cutting-edge of the development and implementation of artificial intelligence. With our own drive to enhance operational efficiency, the acquisition of Northell demonstrates HH Global’s continuing investment in developing industry-leading marketing activation solutions and services for global brands.”
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