Next which has collaborated with Rockett St George over the past year has acquired a 16 per cent stake in the business to enable it to expand its ranges and attract new customers. The investment will see a director from Next join the Rockett St George board
Next launched a licensed Rockett St George homewares collection in April this year, followed by a small nightwear, swimwear and accessories collection in June.
With the exposure to Next expertise along with its extensive market reach, the Rockett St George brand will now be able to tap into a much larger universe for its designs. It is not known whether the initial investment by Next is a prelude to the retail giant acquiring a majority stake over time.
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