OnBuy, one of Europe’s fastest growing online marketplaces, has announced a new collaboration with Google Cloud to help the business expand internationally with modern, scalable cloud infrastructure. The collaboration will enable OnBuy to leverage a range of Google Cloud products and services — including infrastructure, data storage, and managed services — to improve both seller and customer experiences, reduce costs and build new revenue streams.
OnBuy will now be able to take its infrastructure to the next level and enhance operational efficiency, so it can spend less time on maintenance and more time on driving the business forward. Google Cloud will also provide OnBuy’s customers with faster and more secure checkout experiences, and greater flexibility, enabling OnBuy’s marketplace to scale internationally.
The migration to Google Cloud will also allow OnBuy to experiment with AI and generative AI tools for various applications across the business. For example, the team is exploring how Google Cloud’s AI platform, Vertex AI, can train a product auto-categorisation algorithm to look at new and unseen product titles to predict the category they should be in at scale.
“We turned to Google Cloud because we were looking for a like-minded, fast-moving tech company that could complement our rapidly growing business. Most importantly, we needed a platform that we could trust with our data, which is hugely important to us, both as a business and as part of our commitment to our customers. We are excited for Google Cloud to support us on our mission to change online retail for the better, with the power and flexibility to support the adoption of new tools and systems in the future,” said Cas Paton, founder and CEO, OnBuy.
Adrian Poole, UKI Digital Natives, Google Cloud, adds: “The online retail market is undergoing significant modernisation, and it is great to see how our expertise in cloud management, data analytics, and AI is supporting important industry players like OnBuy to navigate this change. We believe we can be a critical innovation partner at this pivotal time in OnBuy’s growth journey.”
OnBuy is the first marketplace to offer its 6 million customers instant cashback on every product across its site. It was founded by Cas Paton in 2016.
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