SHOPLINE has announced the launch of its B2B commerce solution, a flexible unified commerce toolkit that enables merchants to enhance their business-to-business (B2B) commerce offerings with ease.
The B2B buying experience remains fragmented for many businesses, with challenges such as limited access to accurate information, a lack of transparency, and inadequate digital capabilities throughout the buying journey. SHOPLINE addresses these issues, enabling merchants to expand their online brand presence, create B2B-friendly storefronts that foster trust, reduce purchasing friction, streamline payment processes, and provide post-checkout convenience and customer support.
Deepak Anand, General Manager, SHOPLINE EMEA, said: “We are seeing a general shift within the B2B space, where customers are moving towards consumer-like purchasing behaviour. They’re demanding a much more sophisticated buying experience and are willing to walk away if they don’t receive it.
“SHOPLINE B2B combats this. Optimising the B2B buying journey, it enables merchants to create a model that fits their business needs, offering best-in-class performance that provides B2C experiences with added B2B convenience. Ultimately, SHOPLINE B2B facilitates growth across sales channels, brands, and markets.”
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