Dunelm has reported a sales increase of 3.5 per cent to reach £403m for its first quarter to 28 September. Of this, online revenue grew by 2 per cent to represent 37 per cent of all sales.
Nick Wilkinson, CEO, Dunelm said: “We have delivered robust sales growth over the first quarter, offering a wide range of products for the home, at outstanding value, and this continues to resonate with new & existing customers. As ever relevance is central to our offer and we were delighted by the success of our largest student campaign yet, which was well received by customers seeking out bright & stylish designs.”
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