Data from Sensormatic Solutions, indicates that after a +4.8 per cent year-on-year rise in footfall on Black Friday (29 Nov 2024), store visits also rose +1.4 per cent on the Saturday of the Black Friday weekend (30 Nov 2024) compared to the year before.
With the promise of deals helping to lure shoppers into store, shopper traffic on Saturday (30 Nov 2024) delivered a +30.8 per cent week-on-week jump, with the High Street seeing the greatest footfall gains, rising to +39.9 per cent compared to the week prior.
| Black Friday
29 Nov 2024 |
Saturday
30 Nov 2024 |
Sunday
01 Dec 2024 |
|
| Year-on-year | +4.8% | +1.4% | -1.2% |
| Week-on-week | +17% | +30.8% | +11% |
“Motivated by the prospect of widespread discounting, shoppers acted fast and decisively, heading into stores to pick-up bargains,” said Andy Sumpter, Sensormatic Solutions’ EMEA Retail Consultant. “The timing of Black Friday is likely to have helped boost footfall performance. Taking place a week later than in 2023, Black Friday landed on or just after payday for many consumers this year. This, as well as the discounting event coinciding with the start of Advent, will have helped retailers gain early share of spend, as shoppers sought out Black Friday deals and picked up discounted Christmas gifts.”
Store visits dipped on Sunday of the Black Friday weekend (01 Dec 2024), down -1.2 per cent year-on-year, as the weather turned wetter and more wintery. However, footfall on Sunday 01 Dec 2024 was still +11 per cent up compared to the week before, with Shopping Centres the best performing retail destination, seeing shopper counts rise +14.6 per cent week-on-week.
“After a shaky start to the Golden Quarter earlier in October and the start of November, retailers will have welcomed the boost to store traffic Black Friday delivered. With several of busiest in-store shopping days still to come in December, many will be hoping this run of positive footfall performance continues as they look to capitalise on critical Christmas trade,” Sumpter added.
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