Online retailer Zalando has announced the acquisition of London-based start-up DeepAR as it looks to accelerate the execution of its ecosystem strategy. The acquisition will allow Zalando to offer 3D content and experiences at scale, helping it to bridge the gap between physical and digital shopping.
Matthias Haase, VP Content Solutions at Zalando said:
“We are super excited to welcome the DeepAR team to the Zalando group. With this acquisition, DeepAR gains from Zalando’s expertise in fashion, technology, and scaling operations while we benefit from DeepAR’s best-in-class ShopAR platform, 3D technology, talent, and rapid innovation capabilities. It’s a win for both companies.”
George Berkowski, Co-Founder and CEO of DeepAR, said: “We are excited to join forces with Zalando. Being part of Zalando’s ecosystem will enable us to build Europe’s largest 3D Digital Twin catalog, and a significant collection of AR try-on products and accelerate our own strategic roadmap. We look forward to working together with the Zalando teams to ensure a smooth integration and to using our capabilities to enhance the experience of Zalando’s customers. “
Share