DUSK.COM celebrates a landmark year of transformative growth in 2024. Driven by its mission to make affordable luxury homeware accessible to all, the brand has achieved its strongest year yet, marked by major investments, significant infrastructure expansion, and an unwavering commitment to delivering luxury homeware for less.
Founded in 2017 to offer luxury bedding at an affordable price point, DUSK’s offering has rapidly expanded over the past eight years. Today, customers can furnish their entire homes with furniture and accessories for every room in the house.
In the last financial year, DUSK fulfilled over 950,000 orders, marking a 52 per cent year-on-year growth. To meet soaring demand, the business accelerated its expansion plans with the launch of a third warehouse in March 2025 – a 279,000 sq. ft. facility that has doubled previous dispatch capacity, supporting even faster delivery across the UK.
In addition to physical growth, DUSK is also investing heavily in the digital and operational foundations of the business. A £1.5 million upgrade to its technology infrastructure is ongoing, aimed at enhancing automation, streamlining inventory management, and elevating the end-to-end customer journey – from browsing to delivery.
Chris Read, CEO of DUSK.COM, commented: “Our customers are the heart of DUSK, and their continued support has been instrumental in shaping our success. As we grow, we’re investing back into the areas that matter most: speed, service, and selection. This past year has been a defining one for the business, and we’re excited to be building an even stronger, more responsive DUSK for the future.”
He added: “As with any period of rapid growth, we’ve faced challenges, particularly during complex system upgrades that temporarily affected dispatch times. We recognise the impact this had and have taken clear steps to strengthen our systems, our team, and our promise to continue enhancing the customer journey at every touchpoint.”
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