Debenhams has announced its two-year headline sponsorship of Camp Bestival, a family-oriented festival held at Lulworth Castle in Dorset.
Making its debut at the 30,000 capacity family festival this year, Debenhams will host an interactive pop-up ‘Planet Debenhams’ where immersive experiences bring the online department store’s handpicked fashion, beauty, and lifestyle brands to life.
Dan Finley, Debenhams Group CEO, said: “Camp Bestival represents the quintessential family festival experience. With Debenhams’ broad offering for every member of the family, this partnership presents a natural alignment. The launch of Planet Debenhams marks an exciting opportunity to deepen our connection with customers while delivering a vibrant and memorable experience for festival-goers.”
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