Conexance by Choreograph launches advanced consumer insights on Snowflake marketplace

Conexance by Choreograph, a leading data-driven marketing solution within the WPP group’s Choreograph ecosystem, is now available on the Snowflake Marketplace. Businesses can now access robust behavioural, demographic, and transactional datasets to unlock deeper consumer insights, optimise marketing strategies, and enhance advertising effectiveness.

Unlocking Precision Marketing with Conexance Datasets

Conexance offers two powerful datasets designed to provide unparalleled insights into individuals and households:

1. Household-Level Dataset: Granular insights into household demographics, behavioural segmentation, and consumption patterns to tailor marketing efforts with precision.
2. Profile-Level Dataset: Detailed profile attributes, including gender, age distribution, and occupation, enabling advanced audience analysis and predictive modelling.

Updated quarterly and seamlessly integrated into Snowflake’s AI Data Cloud, these datasets empower organisations to make informed decisions, improve customer engagement, and drive growth across industries.

Driving Success Across Diverse Industries

Conexance’s datasets cater to a wide range of industries, from retail and finance to media and technology. By leveraging these datasets, organisations can:

• Understand how demographic characteristics influence consumer behaviour.
• Analyse the impact of profession on income trends.
• Optimise marketing channel usage and advertising effectiveness.
• Explore regional variations in consumer preferences and behaviours.

“Our collaboration with Snowflake marks a pivotal moment in empowering businesses to unlock the full potential of their data,” said Marie-Laure Febvre, CEO at Conexance by Choreograph. “By integrating our advanced datasets into Snowflake Marketplace, we’re enabling organisations to uncover actionable insights, foster deeper customer connections, and drive measurable growth across industries.”

About Conexance by Choreograph

Conexance by Choreograph is a trusted provider of data-driven marketing solutions, specialising in behavioural and transactional data analysis. As part of the WPP group’s Choreograph division, Conexance combines real and modelled data to deliver unparalleled insights into French and UK consumers.

For more information about Conexance by Choreograph or to access our datasets on Snowflake Marketplace, please visit here.