Klaviyo has announced an AI based solution for a persistent challenge: disconnected customer experiences.
It says that its latest enhancement provides marketers with real-time insights which equip them to deliver personalised, cross-channel experiences based on individual customer preferences from one platform. The launch gives global brands like Castore, AS Beauty, and Paul Smith a first look at what’s possible for true omnichannel marketing.
Built on the Klaviyo Data Platform (KDP)—which processes over 2 billion daily events across 7 billion+ customer profiles—this release addresses a core problem: fragmented tools and slow decision-making. Marketers can now run campaigns across email, SMS/RCS, push, WhatsApp, and mobile, all from one place, without waiting on integrations or syncs. In a market where budgets are tight and attention is scarce, this gives teams the ability to move faster, cut waste, and prove real-time impact, without adding cost or complexity.
“Klaviyo has completely transformed how we operate. We’re no longer guessing what works—Klaviyo AI helps us move faster, make smarter decisions, and drive better results,” said Max Holland, senior CRM manager at Castore. “As a fast-growing brand, we need tech that keeps pace with our team and our customers. It’s not just about managing channels anymore—it’s about unlocking new ways to connect as we scale.”
Consumer shopping behaviour is more complex than ever, moving across channels and devices. But most martech stacks weren’t built for that. Marketing teams lose time switching between systems and reconciling disconnected data. Klaviyo says it removes the friction by bringing customer data, content, orchestration, and reporting into one platform.
New Klaviyo research shows the cost of inaction:
54 per cent of consumers ignore brand messages in at least one channel, waiting for better offers elsewhere
77 per cent shop across three or more channels and they expect brands to deliver a connected, personalised experience across all of them
Consumers switch channels based on time of day, with email and SMS preferred most in the morning, and apps or social in the evening
“Marketing isn’t broken—but the way brands have been forced to do it is,” said Andrew Bialecki, CEO and co-founder of Klaviyo. “We’re giving consumer businesses a fundamentally better system: one that’s built on real-time insights, doesn’t sacrifice scalability or performance, and helps them operate the way consumers behave: fluidly, across channels, in real-time.”
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