Asos.World, a new loyalty scheme which has been trialled since March, is now rolling out to offer members previews of new collections, sale events and priority back-in-stock alerts. The multi-tier programme offers a free entry-level ‘Stylist’ tier, with high spenders progressing to the Curator, Icon, and A-lister tiers.
Macy Hong, ASOS head of loyalty said: “Our customers want to engage with ASOS in a way that goes beyond just shopping. Asos.World creates opportunities for them to connect with the brand, discover new fashion and gain access to exclusive experiences.”
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