Pre-loved is in, and online marketplaces are reshaping how consumers buy and sell their preloved items. New research from DHL eCommerce UK finds that nearly half of Brits have purchased (49 per cent) and sold (42 per cent) goods on online marketplaces, rising to 63 per cent and 52 per cent amongst 25-34 year olds.
While second-hand retail has long been a go-to for vintage fashion fiends, the rise in popularity of online marketplaces has given it a significant boost, particularly amongst the younger generation. Sustainability (38 per cent) and ethical purchasing (28 per cent) are top drivers for this change, surpassed only by affordability (52 per cent).
Unsurprisingly, fashion is the most popular category of second-hand items sold online. Nine in 10 reveal they have sold clothes online, extending the life cycle of items and positively reducing the environmental impact of fashion. This is followed by accessories (32 per cent) and a close 31 per cent shoes (see table 2).
Meanwhile, many are extending their commitment to sustainability, with over half of sellers saving packaging from other parcel deliveries to reuse when selling goods on online marketplaces. This rises to 63 per cent among those aged 55 and over.
Gemma Marshall, Out of Home Product Manager, DHL eCommerce UK, says: “The growing trend of buying and selling preloved items online reflects a broader shift in consumer values. Sustainability is a key driver for those embracing preloved shopping, and it’s no surprise that more retailers are stepping up to offer preloved options to meet this demand.
“This commitment extends beyond the items themselves to the delivery process, where consumer choice plays an influential role. By opting for delivery partners that prioritise sustainability and convenient service, such as those offering parcel shops and lockers, buyers can further amplify their positive impact on the planet.”
The research reveals that a quarter of consumers value options for delivery when buying on online marketplaces. The more flexible parcel shops and lockers are a popular choice for delivery, with 20 per cent finding it easier to collect the items they buy from these areas. DHL has increased its parcel access points by 50 per cent over the past two years, driven by growing consumer demand for more convenient and sustainable delivery options.
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