Reward, a specialist in customer engagement and commerce media, has announced the launch of DemandInsight, a self-serve dashboard that, it says, gives brands and retailers unique insight into competitor activity, customer switching, and sector-wide spend patterns.
The latest addition to Reward’s Intelligence suite, DemandInsight combines verified transactional data from millions of UK customers with advanced customer segmentation to deliver a holistic, reliable and representative market view. This allows brands to identify clear market trends, track real spend behaviours at segment levels, reduce churn, and uncover new growth opportunities that are rarely visible beyond internal sales data.
DemandInsight combines unique datasets and capabilities into a single solution, providing brands with a comprehensive and actionable view of the market. Key features include:
- Named-competitor benchmarking against more than ten rivals, driven by Reward’s AI-powered merchant attribution
- Granular metrics covering share of wallet, switching behaviour and channel trends
- Track key performance drivers, segmented by customer demographic and geographic attributes
- Rapid refresh cycles for near real-time insights aligned to key retailer trading plans.
The dashboard helps brands spot churn risk early, respond quickly to competitive threats, and plan campaigns with precision across online and offline channels, turning insight into measurable results.
As commerce media continues to accelerate, DemandInsight provides the foundation for smarter activation, personalisation, and engagement, seamlessly integrating with Reward’s broader solutions.
James House, chief commercial officer at Reward, said: “Brands today are under increasing pressure over where to allocate budgets for maximum impact.
“By combining our unique transactional data with advanced segmentation, brands can routinely spot patterns they couldn’t see before and tap into new opportunities. It’s designed to work seamlessly alongside existing tools, giving near real-time visibility that helps drive smarter, more intelligent activation.”
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