Celebrations all round at Boden as the business posts its return to profit for FY24. The relaunch of its catalogue proved to be pivotal.
With revenue of £362.8m – a full 19 per cent up on Fy23 – and a pre-tax profit of £34.6m as against a loss of £12.3m in FY23, there is a great deal to be proud of.
“After a tricky few years, I’m so proud that the team has delivered a fantastic turnaround,” said Johnnie Boden.
“We’ve had a resoundingly positive response to our refreshed product ranges, especially in womenswear. We have also acquired a lot of new customers, both in the UK and overseas.”
US sales were up to £161.7m from £133,2m, with the UK and ROTW rising to £201.1m from £171.3m.
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