Simba has announced the expansion of its successful partnership with Bensons for Beds, one of the UK’s largest bed retailers.
Simba’s mattresses and accessories were first introduced in 20 Bensons stores in May this year and will now be available in 50 locations across the UK following strong demand.
With Simba now available in Bensons stores nationwide, even more shoppers can discover the comfort and support of the Hybrid® range first-hand. Customers across the UK will be able to try Simba’s innovative sleep tech-infused Hybrid® mattresses in person. And it’s not just mattresses, customers can explore Simba’s range of premium accessories, including the Hybrid® pillow, duvet and mattress protectors, all with trained sleep specialists on hand to recommend the best fit for every sleep style. The result is a tailored in-store experience that gives shoppers reassurance and confidence before they buy.
Simba is the world’s most five-star reviewed mattress brand with over 350,000 five-star ratings and 100 awards. Launched in 2016, the brand developed its flagship Hybrid® Mattress using data from over 10 million sleepers and 70 prototypes. Today, Simba has sold over one million sleep products globally, from mattresses to duvets and pillows, and is the first UK sleep brand with official B Corporation™ accreditation – the gold standard for ethical business.
Steve Reid, CEO at Simba, said: “Our initial rollout with Bensons has been a real success, with strong demand and great feedback from customers discovering Simba products in store. Building on that momentum, we’re delighted to be expanding into more locations nationwide. This next phase means even more people will have the chance to experience Simba’s award-winning products first-hand. Together we’re making world-class sleep more accessible.”
Lisa Richards, head of marketing at Bensons for Beds, added: “The overwhelmingly positive customer reaction to the initial rollout of Simba’s innovative products has shown us just how much our shoppers value high-quality sleep technology. This rapid expansion from 20 to 50 Bensons stores nationwide is a direct reflection of that strong demand and the success of our partnership.
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