Ethical homeware brand Nkuku has delivered a strong peak trading performance for the period October to December, reporting +18 per cent year-on-year sales growth and significantly outperforming a challenging UK home and lifestyle market amid continued consumer uncertainty. The performance marks Nkuku’s third consecutive year of peak growth,
Growth was driven by improved customer loyalty, continued new customer acquisition and strong reactivation of lapsed customers. Strong double digit growth YoY was seen across Multi-purchase active customers, new customer revenue and reactivation of lapsed customers. Across the period, Nkuku traded with more customers than at any point in the past, alongside higher average basket sizes across all customer groups.
James Lowe, Chief Executive Officer at Nkuku, commented: “Delivering a third consecutive year of strong peak growth in a challenging consumer environment reflects both the strength of our proposition and the dedication of our team and partners. Customers continue to respond to products that are not only beautifully designed but made with integrity.
“Looking ahead to 2026, while market conditions remain uncertain, we are confident that our commitment to natural materials, responsible production and consciously crafted design will continue to underpin sustainable, long-term growth.”
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