THG Ingenuity has announced the official launch of its Gift With Purchase (GWP) channel, opening up a proven, high-performing retail media solution to external brand partners.
Delivered through THG Ingenuity’s retail media infrastructure, the external GWP channel enables third-party brands to activate targeted gifting campaigns at key moments in the customer journey, reaching millions of highly engaged consumers across beauty, nutrition, and lifestyle categories while driving incremental revenue for host sites.
The GWP channel has delivered significant impact on customer engagement and commercial performance. Over the past year, campaigns run through THG PLC owned LOOKFANTASTIC and Myprotein, have driven a 77 per cent increase in add-to-basket rates, a 67 per cent uplift in new brand partnerships, and a 1.1 percentage point improvement in conversion.
This performance has translated directly into stronger commercial returns, with CPA-driven revenue increasing by 6 per cent year on year, reinforcing the channel’s value as a scalable growth engine for brand partners.
By integrating seamlessly into retail platforms, THG Ingenuity enables partners to deliver curated, data-driven gifting experiences that enhance purchase value while strengthening long-term customer relationships.
Ryan Sanderson, Retail Media Lead at THG Ingenuity said: ‘By opening this channel to external partners, we’re extending a proven, high-growth model beyond LOOKFANTASTIC and Myprotein. Our success shows how strategically executed gifting can drive stronger partnerships, higher conversion, and sustainable revenue growth.’
Rachel Moss, Retail Media Director at LOOKFANTASTIC: ‘As we continue to evolve our retail media proposition, the development of GWP has been a key area of focus. Through our partnership with THG Ingenuity, GWP has generated meaningful incremental revenue for THG Beauty while elevating the customer experience via more engaging, value‑driven propositions. This customer‑first approach has positioned GWP as a strategic & important pillar for our retail media strategy.’
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