Freemans adds 200 new brands to its market place


Freemans adds 200 new brands to its market place
Freemans.com has announced the official launch of a Market Place offer to complement its own bought ranges.
In addition to well-known brands currently on sale (500), Spring 2026 will see an increase to include a further 200 new customer favourites, ranging from clothing to gifts and gadgets to power tools.
Among the latest brands to sign up to the ‘Freemans.com Marketplace’ are designer shoe labels including Kurt Geiger and Carvela plus high-street favourite Dune Footwear.
Men’s ‘Big & Tall’ brand Bad Rhino, which offers its signature range in sizes from L to 8XL, will also begin its partnership this month.
One of the biggest new signings is cult retailer Ann Summers, with the marketplace partnership introducing its collection of lingerie and women’s sexual health products to a brand-new audience.
The Market Place concept has been trialled since last year seeing Steve Harrison, join from N Brown as head of Market Place for Freemans.
 Susie Calvert, Chief Merchandising Officer, Freemans said: “The modern shopper wants speed, convenience but most of all, to buy everything from a single, trusted hub.   This gives them peace of mind that they’re dealing with an established name, not an unknown internet site – and a single point of contact for their customer service and delivery.
“Our marketplace offering is already incredibly popular and adding over 200 new brands means we can give shoppers even more of what they want.  Curation has also been central to the brands we are offering as such we’re constantly listening to customer feedback to assess which brands to bring on board next.”
Incorporating the new brands will add more than 18,000 third party products to the overall Freemans.com site.
Shoppers will also see some of the world’s most famous beauty brands as Freemans also expands its footprint in this area too.
Ann Steer, CEO Freemans added: “For Freemans, Marketplace isn’t an add-on offering but part of our core sales strategy. From logging on to purchase to delivery, the experience is seamless, with shoppers expecting – and receiving – that Freemans customer service magic.”

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