Bain Capital has agreed to acquire British vitamin and supplements business Vitabiotics in a deal reportedly valuing the company at up to $900m.
The transaction includes Vitabiotics’ UK operations and much of the wider VB Group, including Meyer Organics in India and operations across Africa.
No official consideration has been disclosed, and completion remains subject to regulatory approval and other customary conditions. Bain said there would be no immediate changes to day-to-day operations, with the UK remaining central to the company’s brand, innovation and category leadership.
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