M&S will introduce Sephora beauty departments to 100 UK stores and launch a wider Sephora range on M&S.com from spring 2027.
The partnership will bring Sephora’s mix of established, emerging and exclusive beauty brands to M&S high streets and retail parks. Specialist beauty teams will support customers in stores, while the online range will offer home delivery and Click & Collect from M&S locations nationwide.
M&S said the partnership is intended to attract new customers and encourage existing shoppers to visit more often. It forms part of the retailer’s wider Fashion, Home and Beauty transformation.
For Sephora, the shop-in-shop model provides a faster route into more UK communities alongside its existing stores, boutiques, website and app.
The final brand line-up, participating stores and commercial terms have not yet been disclosed.
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