THG Ingenuity has been selected as the eCommerce partner in the UK for Tata Consumer Products GB Ltd for its tea and wellness brands, Teapigs, Good Earth and Organic India.
Under this appointment, THG Ingenuity will focus on driving the direct-to-consumer digital growth of the brands. By leveraging THG Ingenuity’s integrated technology, fulfilment, and creative capabilities, the partnership aims to deliver a seamless, premium online shopping experience for consumers to support the brands’ long-term expansion goals.
Darren Rajanah, Chief Revenue Officer, THG Ingenuity said: “We are proud to have been appointed by Tata Consumer Products GB. The collaboration is a true end-to-end partnership, bringing together our integrated commerce, fulfilment, and creative capabilities to deliver an exceptional, seamless experience for their consumers. We look forward to working closely with the Tata team to support their long-term growth ambitions.”
Mat Bird, Marketing Director at Tata Consumer Products GB Ltd, said: “Our brands have been built on quality, trust and strong connections with consumers. Whether consumers discover our brands through retailers or engage with us directly online, it is important that every interaction reflects the high standards our brands are known for. This appointment will help us strengthen the direct-to-consumer experience for Teapigs, Good Earth and Organic India, complementing the excellent experience consumers receive through our valued retail partners while supporting the continued growth of our brands.”
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