The live-commerce group has agreed to buy its joint-venture partner AEWW as it prepares to expand beyond Whatnot.
Huddled Group has signed binding heads of terms to acquire AEWW, its partner in a live-commerce joint venture on the Whatnot platform.
The AIM-listed group has agreed consideration of £290,000, to be paid through the issue of 38.7 million shares.
AEWW founders Jason and Regan McNeill will join the business to support its expansion.
Huddled said its Whatnot accounts have attracted more than 120,000 followers. It also reported that weekly revenue from the Peeko Gadgets channel has grown more than 2.5 times since the joint venture began, although it did not disclose sales figures.
The company plans to extend its gadgets offer across TikTok, eBay Live and its own Peeko website, while developing further live-commerce channels for surplus stock.
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