Former Sears marketing director, Stella Hartley, has been appointed marketing director of Hamleys. Hartley takes responsibility for Hamleys’ overall brand strategy including direct marketing, PR and events. Her appointment follows six months as a strategic marketing consultant advising the company on areas of brand developments. She will be supported by a newly appointed marketing team: Rowan Luckie joins as direct marketing manager from Playboy UK; Siobhan McCreesh as events and promotions manager and Charlotte Chisnall joins as press and PR manager from The National Magazine Company. On her appointment,
Hartley commented, “I am delighted to take on this challenging and exciting role, which is most definitely my dream job! Hamleys is a fantastic and globally renowned brand, which is set to go from strength to strength. With more and more exciting and experiential store offerings, plans for further international development and the expansion of Hamleys’ website, the role is certainly a demanding one and I can’t wait to get started!”
Hamleys’ CEO, Nick Mather, added, “Hamleys has begun a major global expansion plan and we need a strong marketing team to drive this growth and revitalise our famous Hamleys brand. Stella has a massive amount of experience and is just what Hamleys needs. We now have a great team who will be dedicated to communicating the excitement and magic of the Hamleys brand to all our audiences, both at home and abroad.”
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