N Brown Group has added two more catalogue brands to its stable.
This autumn it launched Marisota, offering women’s fashion in
sizes up to 38. According to a statement, Marisota “targets
middle-aged women who are new to home shopping”. Its other
new catalogue, Jacamo, is aimed at larger men aged 30-45. N Brown
is using direct response television, search engine advertising
and public relations to drive consumers to the brands.
In other N Brown news, it posted a strong set of interim results for the six months ended 25th August. Group revenue was £290.6 million, up nearly 14 percent, with operating profit from continuing operations up almost 18 percent, to £41.2 million. Home shopping sales grew by nearly 11 percent like for like, to £286.8 million, with autumn sales compensating for a weaker summer. Ecommerce sales grew by 40 percent, to £73 million. Chief executive Alan White said that there were “huge” growth opportunities in its online division as more customers choose to shop online. What’s more, online order values are 25 percent higher than those for phone orders.
Brands targeting customers aged 45-65–JD Williams, Shoe Tailor, Fifty Plus, Oxendales in Ireland and Premier Man-showed “strong” performance, according to a statement. Younger-skewing titles Fashion World and Simply Be saw sales rise by 18 percent and 33 percent respectively. But catalogues targeting customers aged 65 and over saw sales remain flat at £13 million.
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