New York-headquartered Avon Products acquired Isle of Wight-based
skincare and beauty brand Liz Earle Cosmetics for an undisclosed
sum. The acquired business will continue to be run independently
by its cofounders Liz Earle and Kim Buckland.
In a statement, Avon said the acquisition sits well with its
previously stated intention of complementing its direct-sales
business. What’s more, it plans to develop a direct-sales arm for
Liz Earle and extend its reach selling via the party-plan
model.
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