UK-based mobile phone accessories etailer Mobile Fun has launched
a website for French consumers. The new site, www.mobilefun.fr,
which launched in July, is managed from Mobile Fun’s French
offices in Paris and is already beating its initial sales
targets, with more than 2,500 orders placed in the first two
months of trading.
France is the third European country in which Mobile Fun has a
local presence; the German website started trading in 2008 and is
one of Mobile Fun’s fastest growing websites.
For the year ending 31st March 2010, the etailer reported renewed
sales growth and a return to profit. The company posted sales of
more than £7 million-a rise of 15 percent on 2009. Pretax
profit was approximately £500,000, compared with a loss of
£17,000 the previous year. The online retailer attributes
its recent success to increased demand for iPhone, iPad and
smartphone accessories.
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