Apparel retailer Republic, a £225 million company that
operates 115 stores in the UK and Ireland as well as an online
shop, is adding more strings to its multichannel bow.
The retailer has launched a new click and collect initiative
allowing customers to shop online and pick the item up in-store.
Republic is extending its Torex retail technology together with
its ecommerce services provider Venda to coordinate activity
across all sales channels to provide a unified order, fulfilment
and delivery service.
The click and collect service was launched on 21st June across
the UK after a successful trial in two stores. Online customers
can select the Republic store of their choice as the delivery
address with the purchase available for collection three days
later. Customers are alerted by text when the parcel is ready for
collection.
Earlier in the month, Republic launched a mobile website
developed by Venda in partnership with m-commerce specialist
Digby. The mobile site allows customers to search, browse and buy
products from the entire Republic range. Customers are also able
to view ratings and reviews and share products with their
connections on Facebook, Twitter and email.
Eric Abensur, Venda’s group chief executive, says the Republic
site is the first Venda client to go live with a Digby-powered
Venda mobile platform. He expects 10 or more similar
announcements from Venda’s clients in the next quarter.
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