Aurora Fashions and Karen
Millen are planning further expansion into Europe,
Australia and the Asia-Pacific region. This will include
localised sites for fashion brands Karen Millen,
Oasis, Warehouse and
Coast, delivered and supported by BT Fresca.
Starting with Germany and Australia, Aurora will create
local-language websites that support local fulfilment,
promotions, payment and customer services specific to the region.
In Australia, Aurora will use a locally hosted website in order
to make the checkout process as quick as possible.
Apparel brand Wolsey has appointed a new PR
agency and is relaunching its website October to coincide with
its repositioning as a “lifestyle brand”, reports
Diary
Directory. The web relaunch will be followed by a central
London store due to open in November.
Directorsof.com talks to Will Cooper, the
cofounder of secret-sales website Achica, about
his plans for growing the business-including reaching a million
members in 12 months’ time.
Share